The 1st Annual American Pop (Culture) Festival™ (APF) will celebrate the best of POP culture. Held in Mid-Michigan, APF will maximize sponsor investment by leveraging the region’s diverse arts, cultural, entertainment venues and tourist destinations into a festival of POP culture with global consumer appeal as well as high ROI and unique private entertainment opportunities for corporate sponsors.

GOALS

Short term
Leverage the exclusive to Michigan and Northern Ohio exhibition of the universally acclaimed exhibition entitled “Marilyn Monroe – Life as a Legend”  to establish a solid first year foundation for the APF

Leverage sponsor investment to market  their brands and business-building opportunities for the 2008 festival and beyond

For the sponsors reach 11.5 million residents of Michigan, Toledo and Northwest Ohio with coverage to Ontario and the region’s sister cities in Germany, Japan and Mexico

Utilize the myriad of arts, cultural, entertainment and tourist venues in Mid-Michigan to deliver a compelling festival than can grow to a spectacular, world-recognized reality

Longer term
Build the event to one of national and international stature. Approximately 130 million people are within a day’s drive of Mid-Michigan


DELIVERABLES

Elite private corporate events with a customizable blend of activities to entertain clients ranging from branch office contest winners to upper level executives

Measurable mass audience, corporate business building,  branding, marketing  and  global awareness opportunities for sponsors

Venues that comfortably handle 10 to 80,000

An energetic region of Michigan eager to show-off its hospitality

An area that boasts two of the top tourist destinations in Michigan


ABOUT MARILYN MONROE – LIFE AS A LEGEND EXHIBITION

A traveling celebration of Marilyn Monroe…as intriguing now as she was in life

Internationally acclaimed exhibition of more than 268 objects from more than 80 artists including Andy Warhol, Richard Avedon and Henri Cartier-Bresson

Exclusive showing in Michigan and Toledo for 2008 only at the Saginaw Art Museum